Coon Creek Community Watershed Council Inc.

Valley Conservation Day

May 4, 2024 | 9am – 7pm
Coon Valley Dairy Supply Company
S4639 WI-162, Coon Valley, WI 54623

Valley Conservation Day & Market

Join us to celebrate conservation and our watershed community at our annual spring Conservation Day!

We are gearing up for Valley Conservation Day 2024, and have an exciting lineup in store. Expect conservation fun for the whole family, a makers market featuring local artisans, local food and craft beer, and music from Mollie B and Friends.

New this year, we are partnering with our friends at Coon Valley Dairy Supply Company to host Conservation Day on their land. The fest grounds border Coon Creek and are the site of the historic Coon Creek Watershed Civilian Conservation Corps Camps.

We can’t think of a more perfect place to celebrate our watershed and its conservation traditions than along Coon Creek and at the center of the first watershed conservation project in the nation! Read more about the Civilian Conservation Corps and its work in Coon Valley here.

Our Friends & Partners

Coon Valley Lions Club: The Coon Valley, Wisconsin Chapter of Lions Clubs International serves the Coon Valley Community and surrounding area with volunteer workers, financial assistance, and good citizenship to promote a positive spirit, good government, and an active interest in the civic, cultural, social, and moral welfare of our community.

Coulee Region Trout Unlimited: Coulee Region Trout Unlimited is a 501 c3 non-profit, all volunteer organization. They are a chapter of Trout Unlimited, a national organization dedicated to bringing together diverse interests to care for and recover rivers and streams, so our children can experience the joy of wild and native trout. CRTU began in 1974 and serves Crawford, Juneau, La Crosse, Monroe, Richland, and Vernon counties in Wisconsin’s Driftless Region. Learn more about CRTU and opportunities to get involved with their work here.

Countertops by Design: This area company provides quality services in fabrication and installation of various materials. Their experienced staff uses the latest technology in the industry, providing optimal results and assures the highest level of craftsmanship to maximize the beauty of your stone. Learn about their products and services here.

Driftless Seed Supply: Driftless Seed Supply offers high-quality seeds and supplies with integrity and transparency for Midwest growers. Based on the banks of Rush Creek, they grow seeds collaboratively in and for the Midwest. They are committed to providing locally produced, regionally adapted vegetable, flower and native prairie seeds, with a priority to offer certified organic seed when possible. In addition to seeds, Driftless Seed Supply offers a range of growing supplies such as soil, fertilizers, tools, and more. Visit their website here.

Organic Valley: A farmer owned cooperative creating a healthier future through local and organic dairy, vegitables, and eggs farmed in a way that protects the land, animals, economy and people’s health. Read more about Organic Valley here.

Portland Implement: A local retailer with all your farm implement, lawn and garden equipment, ATV and Utility Vehicle needs, as well as accessories and countless parts. Browse their inventory here.

Rays Gas and Goods

Resilient Farm Solutions: This family-owned, Viroqua-based group is passionate about farming and helping fellow farmers address their forage and crop challenges. Read more about Resilient Farm Solutions here.

River Bank full color logo with FDIC

River Bank: The largest locally-owned community bank in La Crosse, serving Crawford, La Crosse, Monroe, Trempealeau and Vernon counties. As a full service bank, it offers a variety of services for both personal and business accounts. River Bank’s primary mission is to lead community members and local businesses to financial success by providing the highest level of financial services, products, and guidance. River Bank’s vision is to keep banking simple with a continued commitment to personal service by offering the same products and services as corporate banks, with a personal community touch. Connect with River Bank here.

Snowflake Ski Club


Snowflake Ski and Golf Club: The Snowflake Ski and Golf Club has its roots deep in volunteerism, community spirit and good will. They are one of the two remaining “all volunteer” large hill ski jumping clubs in the Western hemisphere. Snowflake Ski Club is proud to provide a place of entertainment and recreation in all seasons.

Trout Unlimited’s Driftless Area Restoration Effort (TUDARE): TUDARE is a collaborative effort to restore watersheds, stream, fish and other species to benefit the environment and local communities of southwest Wisconsin, southeast Minnesota, northeast Iowa, and northwest Illinois. The goals of TUDARE are to restore watersheds and improve water quality by reducing sediment,  to protect and restore habitat for fish and other non-game species and to provide recreational fishing access to restored areas. Read more about this partnership here.

No photo description available.

WCCU Credit Union: WCCU Credit Union’s commitment to helping customers build a better life shapes its approach to working with its communities, members, and each other. It’s mission reflects the importance of providing personalized financial services and targeted community outreach that supports the unique and meaningful journeys of its members and staff. Learn more about WCCU Credit Union here.


Admission to Valley Conservation Day is free, and includes access to the makers market, food and beverage vendors, conservation activities, and more.

Tickets for Mollie B and Friends: $20 in advance and $25 on the day of the event for adults, free for kids and students. Note that preliminary event advertising promoted slightly different ticket pricing. We’ve adjusted our ticket prices to make the event more accessible to students and families. 

Purchasing your Mollie B Tickets: You can purchase your Mollie B tickets in advance at this link, or at participating local businesses.  You may also buy Mollie B tickets at Valley Conservation Day.  Tickets purchased online may be exchanged for physical tickets at the door for no charge.

Mollie B ticket artwork: The artwork featured on the Mollie B tickets was created by artist Gabrielle Whisler, as part of a larger painting she created as a student at UW-Madison. 

Photo: Gabrielle Whisler displays her painting. Photo by Sujash Purna (@poeticnomadic)

Buy Your Mollie B Tickets Online or at These Locations
Participating ticket vendors include:

Coon Valley
Coon Valley Dairy Supply Company
Legacy Grill and Pub
WCCU Coon Valley,
Knutson Memorial Library

WCCU Westby
Westby Cenex Gas Station
Snowflake Ski and Golf Club
River Bank
Westby IGA

Rays Gas and Goodies
Cashton IGA

Tippy Toe Tavern


Event Schedule

We are looking forward to a full day of fun! Be sure to catch these Valley Conservation Day Highlights:

Spring Market in the Valley: 9:00-3:00 PM

Conservation Fair:  12:00-4:00 PM

Mollie B tailgate:  3:30-5:00 PM

Mollie B and Friends: 5:00-7:00 PM

More details will be available soon. Check this page for the latest event news, subscribe to our email by becoming a CCCWC member, and like us on facebook. Valley Conservation Day’s schedule is subject to change.

Directions and Event Map
Directions and Event Map

Valley Conservation Day 2024 will be held at the Coon Creek Dairy Supply Company. Parking is available on site, and the event space will be well-marked on May 4th. 

Coon Valley Dairy Supply Company: 

S688A WI-162, Coon Valley, WI 54623


 Expect a grassy, outdoor setting, with parking on a nearby field a short walk from the event space. If you have any questions or concerns about the event space, don’t hesitate to email us at


Valley Conservation Day will be held in the heart of the Coon Creek Watershed. We are less than a minute’s drive from downtown Coon Valley; 10 mins from Westby, Cashton, and Chaseburg; and 20 minutes from La Crosse and Viroqua. 

For lodging information, visit or call 800-658-9424


We need your help to make Valley Conservation Day a success! Volunteer opportunities include greeting Mollie B ticket-holders, serving food, assisting with parking, and more. We’d like to thank volunteers for their time with a Mollie B ticket for every shift they work. Email if you are interested in volunteering.

Stay In Contact

We are farmers, producers, business owners, landowners, and people who live, work, and play here.


E5214 Traastad Lane
Coon Valley, WI 54623


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